Hydroponics Agriculture and Employment Development project

Date: Nov 1, 2021

The Jordan Hydroponic Agriculture and Employment Development (HAED-Jo) project is a 5 year development project supported by the Netherlands Ministry of Foreign Affairs. Key areas include: advancing Jordan’s horticulture value chain through the adoption of innovative hydroponic techniques, improved post-harvest management, minimize water usage, improving food security, building resilience, market chain improvement and creating job opportunities for Jordanians and Syrian refugees. 

We bring farmers’ focus on the most viable products that would be grown to meet the current and new trends in the regional and international markets, with focus on labor intensive exportable crops in the small fruit and vegetable sector which Jordan would have advantages over other countries.  The project will support and accelerate the transformation from production-driven towards a more demand driven production practices among farmers and other up- and downstream supply chain stakeholders. We will increase productivity and efficiency through introducing improved technological cultivation facilities and creating partnerships among Dutch and Jordanian businesses and suppliers. This will result in strengthened supply chain facilities of cooled storages and packaging facilities and improved quality standards, food safety certifications and linkages between supply chain stakeholders.  Subsequently Jordan can increase it export opportunities and market access to Gulf region – EU – Eastern Europe.

In parallel, HAED-Jo works to fill in the existing knowledge gap which has become evident for all practitioners. The Knowledge and Innovation center (KIC) is to provide with tailored training and build practical skills. This horticulture hub brings together practitioners to create linkages, exchange experiences, witness technology advancements and run trials. KIC particularly offers the following:

  1. Demonstration of innovative, regional applicable developments in horticulture. Those are needed to showcase to farmers and other related key players in the sector which developments take place and what the positive outcomes of these new techniques are. The regional knowledge is advanced by joining demonstrations;
  2. Training and advisory services to farmers (growers), students, extension workers, refugees etc. on innovative possibilities, with a clear eye for sustainable horticulture, and on good agricultural practices in general. This supports the production of more, better (quality wise) and healthy food;
  3. Research (knowledge development) to create dynamics in the development of the horticultural sector, again linked to local and regional challenges. This contributes to a stronger and more innovative horticultural sector and connects different players in the sector; and
  4. The engagement of the Jordan, regional and Dutch horticulture private sector with KIC and thus create a knowledge network.

To support the outputs of the project, HAED-Jo developed a strategic communication and outreach plan that focuses on promoting hydroponic systems, stimulate behavioral change and increase awareness through targeted messages. This includes encouraging growers to adopt appropriate technologies suitable for the Jordanian context, attract consumers’ interest to buy hydroponic produce and involving community groups to create livelihood opportunities along the improved agricultural value chain, as well as building partnerships with different educational and non-governmental institutions to expand outreach and ensure that knowledge and information that result from the project activities is accessible beyond the duration of the project